Wednesday, 12 August 2015

Ladbrokes - plenty of big fences to get over

Ladbrokes (LAD.L): Much has happened since I last wrote on the stock in April. The fact that the dividend was cut, as I suggested, has been overtaken by the July news of the proposed merger with the privately owned Coral Group. The need for action was clear with Ladbrokes’s interims, to 30th June 2015, showing revenue up 1.3%, but pre-tax profits down 43.9% at £24.7m and basic eps down 44.2% at 2.4p. Much of the fall was due to the new point of consumption tax and changes to machine gaming duty. There was also £78.9m of exceptionals as the UK retail chain faced on-going surgery and Ireland was placed into Examinership. The interim dividend was slashed by 76.7% to just 1p.

The Coral deal is in the early stages of the regulatory steeplechase, but there was also a new strategic plan announced for Ladbrokes. This plan (with a £20m annual cost to profits) focuses on marketing as a lever of growth and sets out various aims to be achieved by 2017. These can be summarized as getting the UK retail chain back to the 2014 base line and growing on-line and Down Under. They also want to widen the “recreational” customer base, for which I would read ‘new mug-punters required’. Net debt to EBITDA was seen as hitting 2.5-3.0x this year before returning to “c1.5-2x in the medium term”. The new dividend policy set out a base of 3p for FY2015 with cover set at 2x underlying eps. Lazy looking consensus forecasts for FY2015 seem to have worked back from the 3p dividend to (a rather optimistic?) 6p of eps for a PE of 18.2x at 109p and a yield of 2.8%.

The merger with Coral would lead to significant cost synergies of at least £65m, by year 2, on combined EBITDA of £392m, whilst increasing exposure to Europe. Ladbrokes holders would get 51.75% of the enlarged share base, with Jim Mullen staying on as CEO of the enlarged group. Initially net debt to EBITDA would be c3x, before falling below 2.5x in 12-18 months of completion. Ladbrokes’s new dividend policy would roll forward, but with no increases from 3p until cover goes above 2x.

It remains to be seen how much horse-trading the regulators will need, but there is no sign of an end to the pariah status that politicians seem to have imposed on the betting industry. Shutting over-lapping outlets, on often moribund secondary UK high streets, will no doubt attract even more political venom. Both the strategic plan and the merger look like defensive moves, with growth still likely to prove elusive in a competitive industry. The timescales involved and the current valuations mean that I think it is still a stock for income investors to avoid for now. That said, the stallions at Playtech are moving to a declarable stake by taking shares in the recent placing (going to 9.7%) and agreeing to take more shares for payments to be triggered upon completion of the merger deal. They are serious players and will keep the whip ready, encouraging Jim Mullen to do his best. (Neil Cumming, 12th August 2015)


These comments are not a personal recommendation to deal. Any investments can fall as well as rise in value, so you could get back less than you invest. I may have a financial interest in some of the stocks written about. www.dividendpower.co.uk or e-mail at info@dividendpower.co.uk  Twitter:  @DividendPower

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